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VE-WE-GE STORY
Every human has tremendous inner resources. It is always at the time of your greatest challenges, that your true strength shines. Following a tragic road accident in which he lost both his parents and ending up in hospital for eight months, one of our founder member was told by doctors he would never walk again. He refused to accept this verdict. He went onto complete the London Marathon and write an International Best Seller ’30 Days in Heaven’ – a tribute and love letter to his parents.
His biggest challenge was what to do with the inheritance left by his parents. He did not want to spend it on himself. He did not want to give it to relatives who would squander it. Whilst lying in hospital, he came up with the concept of VE-WE-GE Empowering Rural India. The goal of the concept was to uplift and empower as many village cottage industry artisans as possible in achieving sustainable living. Particular focus was placed on empowering women artisans and sustainable living for widows.
In the villages of India, there are many talented artisans who handcrafts outstanding cottage industry products from natural materials not available in shops in the west. VE-WE-GE Empowering Rural India sources the rare products at zero discount and sell them in the west. Majority of the profits will be ploughed back into the villages. To date we have provided clean drinking water facilities at a school in the village of Datrana, set up a women entrepreneur group and provided many families and women with higher quality life for themselves and their families.
Our future goals include education of girls and sustainable living for widows in the villages. At present we are working on setting up a manufacturing hub for women artisans where all management, production and sales decisions will be made by women. It will be a women uplifting women project. Full training and coaching will be provided.
A major decision was taken that VE-WE-GE Empowering Rural India will not be set up as a charity. It is a business set up on Vedic Philosophy. The artisans will live with dignity and self respect. They do not want handouts. They will produce and offer unique cottage industry products of the highest quality made from natural materials that you cannot get anywhere else. They will earn their living with honour and integrity. They will pay all their due taxes. VE-WE-GE Empowering Rural India will pay all their taxes.
We hope you will join us in our journey in providing many artisans in the villages as possible with sustainable living. Please buy these unique items for yourself and for gifting to you family and loved ones.
